Lee Odden from Top Rank Blog joins us for episode #45 of Inbound Now TV.
We dive into what optimization really means to Lee and how to take a holistic approach to online marketing by continuously iterating on processes. Lee also shares why taking customer-centric approach to your business is critical.
Watch the episode to learn:
The consumer buying cycle is not a one-way path.
The idea that shoppers only use google to find and buy products is one-sided. Social media plays an increasingly bigger piece as time goes on.
Egocentric content works only to an extent. People don't want to share and consume your website pages about blue and green widgets.
What journey does the customer take in the process of researching your products and deeper into the purchasing process.
Hire an inbound agency :)
Bring in your current customers into a social media aggregation service to cross-reference what sites they are active on, and dive in from there.
Have a characterization of who your best customers are and also who your worst customers are.
Developing personas is an ongoing process that requires re-visitation and refinement over time. Optimization if you will.
Lee has a fixed content plan that is flexible for wildcats posts.
"Educating them through their journey"
Lee has written several thousand blog posts over the years, and I consider him one of the greats! He suggests, thinking about what your target audience cares about and building a solid editorial calendar.
Be socially active with other blogs in your industry, you can leverage relationships to grow your blogs authority quickly if you play your cards right.
Tap into the never ending stream of ideas from community engagement.
Lees blog is one of main ways he gets the word out their about his companies services.
Try and get others on board contributing to your blog. We do this at inbound now with our guest author page.
People will work for a living but DIE for recognition. Find out a way to recognize those who deserve it.
You can find lee online at his blog Toprankblog.com and on Twitter @LeeOdden.
Make sure to check out his book Optimize - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing!