It would seem that a mountain of opportunity exists in industries and situations where creativity seems vacant.
Banksy created art out of normal everyday street objects.
Walt Disney created a magical wonderland out of a swamp.
Steve jobs created a user friendly music player in a world where the more buttons/features used to win.
Everyday people are finding stagnant situations and rewriting the rules.
The next “problem” you encounter ask yourself, if I had the power to change this, what would I do differently to improve the experience?
Now remove if from that statement and do it.