Inbound Now #26 - Leveraging the Consumer Engagement Cycle with Jason Keath

Jason Keath Founder of Social Fresh, joins us again for the second time on Inbound Now!

Jason has been running social media conferences and speaking in the social media space for a while now and the first return guest on Inbound Now dating all the way back to Episode #1!

In this episode we chat about:

  • What to consider when deciding on insourcing vs. outsourcing social media efforts
  • What the Consumer Engagement Cycle is and how inbound marketing is a huge piece of it
  • Why fan counts and social proofing matter
  • How Social Fresh connects with outside experts and incorporates them into their marketing strategy