Advanced search queries are your friend. Most people don’t know they exist and this is a travesty. If you are serious about winning at the internet you need to Learn about them.
Once you get a grasp of some advanced queries and are able to traverse Google searches with the swiftness of Jeremy Lin, you will be able to do some advanced SEO and internet marketing research that will blow your mind.
A recent advanced query I found while looking for places to contribute guest posts (aka grow inbound linkage & authority) is:
Why would you want to guest blog? Well it’s one of the best ways to Grow Inbound Links into your site and inbound links are the gold of the internet.
Finding Guest Posting Opportunities with inpostauthor:"guest author" keyword
Here is a quick example of me looking for sites to contribute content to that are focused on “Marketing”.
Rinse and repeat this method with whatever your industries main keywords are.
You might need to use broader terms if there is no blogs focused on Pneumonoultramicroscopicsilicovolcanoconiosis prevention.
Don't Waste the Moment - Optimize Your Links in Guest Posts
When you are spending your valuable time contributing guest content to another site, DO NOT squander the opportunity to get a keyword specific anchor text link back into your site.
In the above example, Ann Smarty (a super smart SEO that I follow closely and you should too), is contributing a post on Makeuseof.com and in her author bio the anchor text back into her site is ”SEO Consultant”. This is exactly how you would want it.
Techincally both links count in terms of SEO authority passing into her domain but the keyword specific link helps send google a clear message that this page behind the link is associated with the keyword “SEO Consultant” and perhaps we should weight her site higher than others for this particular keyword.
There you have it! Go Google like a Pro.